Case Studies
Embassy Suites
All-Suite Hotel Experiences Increase in Market Share of 42%
The Embassy Suites Brunswick GA had all the hallmarks of a great investment opportunity: a prime location, a good footprint and the backing of a strong brand. Located two-miles from I-95 along Georgia’s Colonial Coast, the hotel allows easy access to Savannah, GA and Jacksonville, FL as well as nearby St. Simon’s Island and Jekyll Island.
HVMG expert operators went to work at The Embassy Suites Brunswick Hotel, with a top-to-bottom major renovation featuring upgrades in all guest suites, an impressive transformation of the atrium and reception area, as well as lobby area.
Property Results
Performance Highlights:
- • Margin Improvement of 20% since takeover
- • Market Share Improvement of 42% since takeover
- • Won HVMG 2010 award for Highest RevPar Index
- • Awarded The Certificate of Excellence for 2011 by TripAdvisor®
Prior to Takeover
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 58.9%
- 56.4%
- 61.8%
Repositioned
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 69.7% (+10.8 pts.)
- 67.1% (+10.7 pts.)
- 72.9% (+11.1 pts.)
Latest QA Index Score
88.78%
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