Case Studies

DoubleTree by Hilton

Award-Winning Hotel Experiences Increased Market Share of 31%

The investment potential of the DoubleTree Suites by Hilton Hotel in Lexington KY offered the combination of a perfect location in the heart of the Bluegrass Region and Horse Capital of the World with a charming all-suites set-up. The hotel is conveniently situated just off New Circle Road, minutes from historic downtown Lexington, the University of Kentucky, and the world-famous Kentucky Horse Park.

HVMG turnaround specialists implemented a major renovation to bring this hotel back to its original grandeur featuring a unique French Quarter theme with an open courtyard-like lobby, wrought iron railings, gazebo bar and rooms facing inward toward the five-story atrium. All guest suites received a top-to-bottom upgrade, public spaces were completely refurbished, and a focus on a high level of service that is the hallmark of a superior hotel brand like DoubleTree by Hilton added to the success of this hotel transformation.

Property Results

Performance Highlights:

  • • Margin Improvement of 40% since takeover
  • • Market Share Improvement of +31% since takeover
  • • Won DoubleTree 2010 Award of Excellence in Food & Beverage
  • • Ranked #9 of 225 for DoubleTree Brand Promise Scorecard thru July 2011
  • • Awarded The Certificate of Excellence for 2011 by TripAdvisor®

Prior to Takeover

SALT Score (Conversion from Sheraton Suites to DoubleTree Guest Suites)

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

 

  • N/A%
  • N/A%
  • N/A%

Repositioned

SALT Score

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

  • 77.4%
  • 73.2%
  • 78.0%
     

Latest QA Index Score

92.10%

Snapshots