Case Studies
DoubleTree by Hilton
Award-Winning Hotel Experiences Increased Market Share of 31%
The investment potential of the DoubleTree Suites by Hilton Hotel in Lexington KY offered the combination of a perfect location in the heart of the Bluegrass Region and Horse Capital of the World with a charming all-suites set-up. The hotel is conveniently situated just off New Circle Road, minutes from historic downtown Lexington, the University of Kentucky, and the world-famous Kentucky Horse Park.
HVMG turnaround specialists implemented a major renovation to bring this hotel back to its original grandeur featuring a unique French Quarter theme with an open courtyard-like lobby, wrought iron railings, gazebo bar and rooms facing inward toward the five-story atrium. All guest suites received a top-to-bottom upgrade, public spaces were completely refurbished, and a focus on a high level of service that is the hallmark of a superior hotel brand like DoubleTree by Hilton added to the success of this hotel transformation.
Property Results
Performance Highlights:
- • Margin Improvement of 40% since takeover
- • Market Share Improvement of +31% since takeover
- • Won DoubleTree 2010 Award of Excellence in Food & Beverage
- • Ranked #9 of 225 for DoubleTree Brand Promise Scorecard thru July 2011
- • Awarded The Certificate of Excellence for 2011 by TripAdvisor®
Prior to Takeover
SALT Score (Conversion from Sheraton Suites to DoubleTree Guest Suites)
- Overall Combined
- Overall Experience
- Overall Service
- N/A%
- N/A%
- N/A%
Repositioned
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 77.4%
- 73.2%
-
78.0%
Latest QA Index Score
92.10%
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