Case Studies
Embassy Suites
Award-Winning Hotel Transformation Increases Margin by 188%
When considering investing in the Embassy Suites Detroit – Troy/Auburn Hills, HVMG turnaround specialists saw the value in the convenient location combined with a respected and trusted brand. This hotel in Michigan provides easy access to many of the corporations and attractions that have helped put Detroit on the map.
A multi-million dollar, top-to-bottom transformation gives this hotel an atmosphere that perfectly fits the groove of the Motor City. A highlight of the renovation is the all-new innovative design model for Embassy Suites atriums that addresses the needs of today’s travelers for dining, work and leisure activities. A dramatic two-story water feature is a focal point of the atrium and sets the tone for the fresh contemporary space.
Property Results
Performance Highlights:
- • Margin Improvement of 188% since takeover
- • Market Share Improvement of 22% since takeover
- • Won Embassy Suites® 2010 award for largest TQS increase in overall brand ranking
- • Won HVMG 2010 award for Highest RevPar % Increase
- • Won HVMG 2010 award for Highest RevPar Index Increase
- • Awarded The Certificate of Excellence for 2011 by TripAdvisor®
Prior to Takeover
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 61.5%
- 56.7%
- 61.9%
Repositioned
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 73.9% (+12.4 pts.)
- 70.3% (+13.6 pts.)
- 75.9% (+14.0 pts.)
Latest QA Index Score
95.70%
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