Case Studies

Embassy Suites

Award-Winning Hotel Transformation Increases Margin by 188%

When considering investing in the Embassy Suites Detroit – Troy/Auburn Hills, HVMG turnaround specialists saw the value in the convenient location combined with a respected and trusted brand. This hotel in Michigan provides easy access to many of the corporations and attractions that have helped put Detroit on the map.

A multi-million dollar, top-to-bottom transformation gives this hotel an atmosphere that perfectly fits the groove of the Motor City. A highlight of the renovation is the all-new innovative design model for Embassy Suites atriums that addresses the needs of today’s travelers for dining, work and leisure activities. A dramatic two-story water feature is a focal point of the atrium and sets the tone for the fresh contemporary space.

Property Results

Performance Highlights:

  • • Margin Improvement of 188% since takeover
  • • Market Share Improvement of 22% since takeover
  • • Won Embassy Suites® 2010 award for largest TQS increase in overall brand ranking
  • • Won HVMG 2010 award for Highest RevPar % Increase
  • • Won HVMG 2010 award for Highest RevPar Index Increase
  • • Awarded The Certificate of Excellence for 2011 by TripAdvisor®

Prior to Takeover

SALT Score

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

  •  
  •  
  • 61.5%
  • 56.7%
  • 61.9%

Repositioned

SALT Score

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

  •  
  •  
  • 73.9% (+12.4 pts.)
  • 70.3% (+13.6 pts.)
  • 75.9% (+14.0 pts.)

Latest QA Index Score

95.70%

Snapshots