Case Studies

Embassy Suites

Hotel Transforms with Increase in Market Share of 47%

Location and brand backing made this property a perfect choice for HVMG turnaround specialists. The Embassy Suites Hotel Tulsa is centrally located to the University of Tulsa, Expo Square - home of the Golden Driller, Tulsa's Maxwell Convention Center and Arena, Downtown Tulsa, the Tulsa Zoo, the Tulsa Fairgrounds and the Tulsa International Airport.

HVMG oversaw a comprehensive renovation of this hotel, bringing it up to current Embassy Suites brand standards and to the standards that modern travelers expect. Midwestern design influences, contemporary style and exceptional amenities were all part of the plan. A focus on guest service complemented the renovation.

Property Results

Performance Highlights:

  • • Margin Improvement of 172% since takeover
  • • Market Share Improvement of 47% since takeover

Prior to Takeover

SALT Score

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

  • 53.0%
  • 46.9%
  • 53.6%

Repositioned

SALT Score

  • Overall Combined
  • Overall Experience
  • Overall Service

 

 

  • 67.3% (+14.3 pts.)
  • 63.6% (+16.7 pts.)
  • 67.8% (+14.2 pts.)

Latest QA Index Score

92.99%

Snapshots