Case Studies
Embassy Suites
Hotel Transforms with Increase in Market Share of 47%
Location and brand backing made this property a perfect choice for HVMG turnaround specialists. The Embassy Suites Hotel Tulsa is centrally located to the University of Tulsa, Expo Square - home of the Golden Driller, Tulsa's Maxwell Convention Center and Arena, Downtown Tulsa, the Tulsa Zoo, the Tulsa Fairgrounds and the Tulsa International Airport.
HVMG oversaw a comprehensive renovation of this hotel, bringing it up to current Embassy Suites brand standards and to the standards that modern travelers expect. Midwestern design influences, contemporary style and exceptional amenities were all part of the plan. A focus on guest service complemented the renovation.
Property Results
Performance Highlights:
- • Margin Improvement of 172% since takeover
- • Market Share Improvement of 47% since takeover
Prior to Takeover
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 53.0%
- 46.9%
- 53.6%
Repositioned
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 67.3% (+14.3 pts.)
- 63.6% (+16.7 pts.)
- 67.8% (+14.2 pts.)
Latest QA Index Score
92.99%
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