Case Studies
Hilton Garden Inn
Monterey Bay Hotel Sees 12% Market Share Increase
The Hilton Garden Inn Monterey hotel in California had all the features of a successful investment opportunity: a dramatic setting nestled among majestic Monterey Pines and mature Live Oaks, a convenient location near California's scenic Highway 1 and ½ a mile from the beautiful beaches of Monterey Bay, and the backing of the Hilton brand.
Property Results
Performance Highlights:
- • Margin Improvement of 8.6% since takeover
- • Market Share Improvement of 11.7% since takeover
- • Won HVMG 2010 award for Largest House Profit Increase ($)
- • Won HVMG 2010 award for Most Improved Guest Satisfaction Score Year-Over-Year
Prior to Takeover
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 68.1%
- 64.2%
- 67.5%
Repositioned
SALT Score
- Overall Combined
- Overall Experience
- Overall Service
- 69.2% (+1.1 pts.)
- 66.6% (+2.4 pts.)
- 73.0% (+5.5 pts.)
Latest QA Index Score
93.93%
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