Case Studies
Fairfield Inn
Transformation in Historic Savannah
Ideally located for both business and leisure travelers, the Fairfield Inn in Midtown Savannah offered a prime opportunity for repositioning. The hotel is only 4.5 miles away from River Street and City Market in the Savannah Historic District and just minutes away from popular tourist destinations such as Fort Jackson, Fort Pulaski and the popular beaches of Tybee Island.
Property Results
Performance Highlights:
- • At takeover, hotel was in Red Zone 3 and trending to be terminated by Marriott; subsequently earned a "Clean Slate Letter"
- • Awarded The Certificate of Excellence for 2011 by TripAdvisor®
Prior to Takeover
GSS Score
68.0%
Repositioned
GSS Score
78.0% (+10.0 pts.)
Latest QA Index Score
93%
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