Introducing HVAnalytics: A Smarter Way to Manage Hotel Performance Through Data
& Analysis
By Bryan
Gatzemeyer, Vice President, Business Intelligence
In the hotel business, data is more than just numbers on a spreadsheet or a financial statement—it's the key to unlocking profitability, operational efficiency, and strategic growth. That's why HVMG has invested significant time, expertise, and capital in developing HVAnalytics, a proprietary business intelligence platform built specifically for multi-property hotel portfolios.
Purpose-Built for Hotel Operators and Owners
Unlike traditional BI
tools that require extensive customization or inflexible off-the-shelf
functionality, HVAnalytics is
purpose-built for the complexities of hotel ownership and management. It brings
together data from across the portfolio and more than 30 data sources—including
revenue, expenses, labor, guest satisfaction, market share and competitive
shops—to deliver a clear, real-time picture of each property's performance. HVAnalytics
uses the latest data technology to bring all of a hotel's information together
in one easy-to-access place. It's designed to scale and ensures that every
step, from collecting raw data to producing useful insights, is consistent,
accurate, and headache-free.
With this platform,
operators can quickly spot underperforming segments, identify high-margin
opportunities, and reallocate resources where they'll have the greatest impact.
Meanwhile, ownership groups gain transparency into how their assets are
performing without waiting for a weekly recap or a month-end report.
Before HVAnalytics, answering a question like
"What mix of revenue delivers the most profitable operating margins?"
would take hours of manual work. Now, it takes seconds.
Key Features
HVAnalytics
was designed with input from hotel general managers, revenue, sales and finance
managers, as well as asset managers and owners, to ensure it answers the most
pressing questions. Key features include:
-
Portfolio-wide
dashboards that surface trends and outliers at a glance
-
Custom alerts for
KPI fluctuations, such as sudden shifts in labor cost, ADR, or RevPAR
-
Drill-down
functionality that enables users to explore performance by segment, department,
or time period
-
Simplified,
high-level summaries tailored to non-operational stakeholders
-
Predictive forecasting
and accuracy tracking, marketing share and detailed P&L benchmarking
Turning Insights into
Action
The power of HVAnalytics lies in its ability to turn
complex data into actionable intelligence. For example, when the platform
surfaced a shift in profit margins at a hotel which were largely driven by ADR erosion,
the regional team used HVAnalytics to pinpoint the issues—declining ADR
due to a higher mix of discount business and a lower mix of retail—and prescribed
the optimal mix of revenue. The hotel immediately
adjusted its pricing strategy, netting a higher, more profitable mix of room
revenue. The outcome was more profit flowing
to GOP.
Built to Scale and Evolve
We aren't stopping here.
The next phase of development for HVAnalytics
includes enhanced predictive modeling, AI-driven variance commentary, and
continued integration of additional data sources.
We believe in giving our
teams and owners the tools they need to make the most thoughtful decisions
possible. HVAnalytics is central to that strategy. It's not just a reporting
tool; it is a performance engine built to grow with our portfolio, anticipate
tomorrow's challenges, and unlock the full value of every decision.
Read more about our business intelligence and analytics efforts here.
