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About Us

Who We Are

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About Us

HVMG sets the standard of excellence as an employer, operator, and trusted partner. Our commitment to our Purpose -- to Be Excellent in all we do so our associates, guests, and partners LOVE us! -- drives us to provide hotel solutions with quality and integrity.

Led by a team of hospitality management and real estate experts who have successfully maximized results together for many years, our fully integrated platform of hotel solutions ranges from third-party management to acquisitions and development to project management. We pride ourselves on being one of only a small percentage of third-party managers approved to manage all major full-service brands: Hyatt, Hilton, IHG, and Marriott.

Our formula for growth and success is grounded in the cultivation of the industry's best talent and a relentless commitment to our Be Excellent culture. Whether we're acting as third-party managers, joint-venture partners, or just as advisors, HVMG thrives on solving complex challenges with proven strategies that focus on maximizing value.


Be Excellent in all that we do so our associates, guests & partners LOVE us!


To be the most sought-after employer, operator and partner in hospitality.

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Leveraging a History of Success

After successfully establishing Impac Hotel Group, one of Marriott's first few franchisees in the 1990s, Robert Cole merged Impac Hotel Group with Servico in 1998 with a combined portfolio of 143 owned and operated hotels. Cole went on to found HVMG in 2001 with a single hotel.

Since that time, HVMG has operated dozens of properties across the US. Backed by an experienced team of leaders who average two decades of industry experience across all hotel types in markets of all sizes and types. We have received numerous awards and recognition for market share, guest service, and performance improvements, driving industry-beating NOI increases.