Through early strategic planning and execution, along with our "GM-centric" culture, we continue to outperform the industry in top line revenue, expense management, and GOP margin.
March '21 GOP Margin
42.6%
March '21 TrevPAR
$92.09
March '21 GOPPAR
$39.25
Consistently Out-Performing the Industry
Throughout the pandemic period, HVMG has consistently outperformed
the industry in top line revenue, expense management, and GOP margin.Our March 2021 results underscore HVMG's proven
strength in successfully managing through down cycles.
Total revenue per available room (TrevPAR) was $92.09
for the HVMG portfolio, as compared to the industry average of $86.61, an outperformance
of 6.1%.
In the upper-upscale segment, the results are
even stronger. HVMG's upper-upscale hotels delivered an average TrevPAR of $108.30
vs. the industry average of $72.12. Our portfolio out-performed by 40.1%
and $36.19 per available room.
Our strategic and programmatic approach to reducing
expenses led to our hotels spending $6.99 less per available room than
the industry average.
As a result of our stronger revenues combined
with streamlined expenses, we delivered $39.25 in Gross Operating Profit (GOP)
per available room, or $12.46 more per available room than the industry
average of $26.79.Our GOP margin
averaged 42.6% compared to the industry's 30.9%.
Empowering our General Managers to act as the CEOs of
their hotels help generates superior results.We provide
top-notch resources and allow our teams to make decisions in real time that
create EXCELLENT outcomes for our owners and associates.
Based on HVMG portfolio and STR data for March 2021.
