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HVMG C19 Performance

HVMG Drives Top Line Revenue

Our revenue maximization strategies have allowed us to outperform the industry.

Market Share Growth

7.3%

Outdoor Dining Sales

$10k

Coffee Shop Revenue Growth

$100k

Top Line Results Exceed Industry

HVMG's revenue maximization strategy optimizes short-term opportunities while protecting the future of our business. In our full-service hotels, considered the industry's hardest-hit segment, we have been particularly effective, outperforming the US industry average by 32% and almost $14 in total revenue per available room.

Examples include:

  • Adjusted Starbucks staffing model and hours of operation to generate $100K more in revenue than same time last year. (Resort Hotel)
  • Partnered with high-quality local restaurants to accommodate small group meetings, resulting in $6K in group meal revenue. (Airport Hotel)
  • Created outdoor seating; new menu options; and take-away options to best suit immediate guest needs, resulting in +$10K over last year in a la carte restaurant revenue. (Resort Hotel)
  • Expanded alcohol sales through our pantry when area bars were forced to close, exhausting dead stock and ensuring we lost no inventory. Sales have averaged 250 bottles of beer and 40 bottles of wine each month. (Full-Service Hotel)

We continue to grow market share, enjoying a portfolio-wide RevPAR Index growth of 7.3%. Read more about HVMG's industry-beating C19 performance here.