Matt has specialized in hotel operations and guest experience for more than 38 years and has partnered with Robert Cole for over 27 of those years. Matt focuses on providing analytical guest research, leadership, inspiration and "Celebration" to all HVMG hotels in the realm of guest and brand excellence. He partners with franchise representatives of major brands to ensure all of HVMG's hotels provide an excellent guest experience, which will ensure high guest satisfaction scores, brand and property loyalty and a significant ROI.