As Senior Vice President of Revenue Performance & Analytics, Melissa leads HVMG's commercial strategy function across the company's hotel portfolio. She oversees teams responsible for revenue strategy, marketing, and business intelligence, leveraging data, technology, and innovation to drive performance and value creation. As a key member of the Revenue Excellence leadership team, Melissa partners closely with operations leaders, ownership groups, asset managers, and brand partners to support strategic decision-making and maximize portfolio results.

With more than two decades of hospitality experience, Melissa brings a unique combination of operational expertise, commercial leadership, and analytical insight. Prior to her current role, she served as Vice President of Revenue Strategy, leading revenue strategy initiatives across HVMG's portfolio. Her experience spans a broad range of hospitality brands, including Hilton, Hyatt, Hard Rock, IHG, Marriott, Sonesta, and independent properties.

Melissa began her hospitality career in 2003 and joined HVMG in 2011 as Assistant General Manager of the DoubleTree by Hilton DFW North. Throughout her tenure, she has advanced through positions of increasing responsibility, helping strengthen the company's commercial, revenue, and analytics capabilities. She holds a Bachelor of Business Administration in Finance from Texas A&M International University.